Find Your Place on the Brown-to-Black Spectrum
Five cream-color shades create five different impressions — from classic Black to warm Mahogany. Compare depth first, then think about how dramatic or subtle you want the change to feel.

Hair color can look different according to your starting color, hair condition, lighting and application. Use shade names as a decision guide rather than a guarantee that every head of hair will produce an identical result.
The Five-Shade Edit





How the Shades Compare
| Shade | Depth direction | Visual character | Consider it if… |
|---|---|---|---|
| Black 20 | Deepest | Classic, strong, defined | You want the darkest option in the range |
| Dark Brown 30 | Very deep brown | Natural-looking brown direction | You want depth without going fully black |
| Medium Brown 50 | Mid brown | Balanced and versatile | You want a noticeable brown that is not the lightest |
| Light Brown 53 | Lighter brown | Brighter brown direction | You want a more visible move away from very dark hair |
| Mahogany 55 | Brown with warm character | Warm red-brown impression | You want color character beyond neutral brown |
The same named shade can look different on two people because starting color, previous color, hair porosity and lighting all affect the appearance. Product photography is a guide, not a guarantee of an identical final tone.
Black or Dark Brown: Which Looks Softer?
Dark Brown is the natural first comparison when Black feels too strong for the look you want. Black gives the deepest direction in this five-shade range; Dark Brown keeps significant depth while visibly moving into brown.
Medium Brown or Light Brown: How Far Do You Want to Move?
Medium Brown is the bridge between deep and visibly lighter brown. Light Brown pushes further toward brightness. If your starting hair is very dark or previously colored, actual results can differ, so use the pack instructions and expectations provided with the product.
Where Mahogany Fits
Mahogany is not simply “another brown.” Its purpose in the range is warmth — a red-brown direction for someone who wants more color character than neutral Black or Brown shades.
Follow the package directions and warnings. FDA guidance recommends a skin patch test before every hair-dye use, wearing gloves, never leaving dye on longer than directed, rinsing thoroughly and never using hair dye on eyebrows or eyelashes. Do not mix different hair dye products.
Cream Color or Hair Coloring Shampoo?
If shade choice is your priority, the cream range offers all five shades above. If you prefer a shampoo-style format, Elmore’s separate Hair Coloring Shampoo collection currently includes Black, Dark Brown and Chocolate Brown.
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Frequently Asked Questions
Which Elmore cream hair color is the darkest?
Black 20 is the darkest direction among the five genuine single shades compared in this guide.
What is the difference between Dark Brown and Medium Brown?
Dark Brown keeps more depth, while Medium Brown sits further into the brown spectrum. Your starting hair affects the final appearance.
Is Mahogany a brown shade?
It belongs to a warm red-brown direction rather than a neutral brown impression.
Should I patch test every time?
Yes. FDA guidance says to test each time you dye your hair, even if you have used hair dye before without a reaction.
Editorial Safety Source
Explore the Elmore Shade Range
Choose by depth and character, then follow the product directions carefully.
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